A French love affair with Vietnamese flavours

Our Story

At 13 years old, Hieu was living opposite a bakery in Saigon where he passionately learned the trade. By 14 years old, the Luong family were escaping the Vietnam War to an Indonesian refugee camp.

While there, Hieu started his first bakery: A hand-built wood fire oven with a tinned roof that produced the most sought-after bread on the island.

In 1987, Hieu met Madeleine while studying IT together at university. After graduating, Hieu’s first day on the job at Westpac was interrupted by a stale lunchtime sandwich.

Hieu resolved to start what would eventually become Taste Baguette as we know it today: Freshness-first eateries built on the love of baking.

Hieu and Madeleine started their first bakery in 1989. They travelled the world learning different techniques in renowned bakehouses. They returned home and started more bakeries, building towards something special.

By 2006, Taste Baguette was first founded in Sydney, Australia. There are now 17 Taste Baguette eateries across Sydney, Adelaide and Melbourne.

Our Story

Always Baked Fresh

Beyond The Baguettes

What’s Today’s Baguette?

Coffee, Pastries, Perfection

Always Baked Fresh

Beyond The Baguettes

What’s Today’s Baguette?

Coffee, Pastries, Perfection

Always Baked Fresh

What’s Today’s Baguette?

Beyond The Baguettes

Coffee, Pastries, Perfection

Always Baked Fresh

What’s Today’s Baguette?

Beyond The Baguettes

Coffee, Pastries, Perfection

Handmade Passion To Order

Let your taste buds bloom with our mouthwatering array of signature baguettes, artisanal pastries, bespoke noodle bowls and much more.

Vietnamese Style Lemongrass Beef

Grilled beef with lemongrass marinade zest. Served on a bed of coral lettuce, rocket and tomato.

Croissant

Our French-style handcrafted favourite! Crisp, light sourdough pastry glazed with Pepe Saya butter for a soft crunch.

Portuguese Chicken Noodle Bowl

Vermicelli noodles topped with marinated peri-peri Portuguese chicken and fresh vegetables.

Taste Sourdough

Our special Loire Valley sourdough is crafted with 24 hours of natural leivan. Bread that’s not just bread.

Cherry Danish

Danish pastry brimming with vanilla custard. Fruited with cherry, apricot or the season’s best.

Beef Brisket In Red Wine Sauce

Slow-cooked free range Cape Grim beef brisket deeply sauced in red wine and cultured Pepe Saya butter.

Parisienne Baguette Prosciutto & Rocket

Fresh Pariesienne sourdough basted with sundried tomato purée and stuffed with prosciutto and rocket lettuce.

Ham & Cheese Croissant

Traditonal French-style croissant filled with succulent smoked ham and melted cheese.

Hungry?

It’s All Natural

We use naturally fermented levain to handcraft our sourdough breads, baguettes, and pastries. It is a younger version of our 100-year-old sourdough starter, made up of flour, water and wild yeasts.

We Choose Campos

Our longstanding partnership with Campos Coffee ensures our coffee is just as aromatic and invigorating as what we create in our ovens. Their superior selection of beans and blends is the perfect accompaniment to your meal.

We Work With The Best

Like Taste Baguette, Pepe Saya have a strong ethos on creating a natural and less processed product. We’ve included the iconic, Australian made cultured butter in our products since 2017. The unique, rich flavour allows us to create mouth-watering, buttery pastries which leave you wanting more.

Your Appetite Is Paramount

The customer always comes first – and they come often, frequently following their noses to one of our eateries! Not only do our fresh-baked delicacies and steaming rich coffee smell delicious, we source all of our produce from Taste Growers Market. Our very own speciality greengrocer and deli.